The brief.
Unpretentious beverage for true lovers of gin.
This product exists as a result of winemakers locked in a room with no time to escape into the real world. Born our of exploration and tinkering. From a small leaky pot to what we believe is a damn good gin. The wine business has taught us how to taste and make beverages, it's our point of difference to help it stand by itself in a saturated market.
Our values.
Honest | Simple | Thoughtful | Skilful | Rustic | Homegrown
The process.
In line with the hand-made aspect of the gin, the type and pattern for the Pelago brand were hand-carved from rubber to create a custom stamp. The texture was manipulated digitally to create a flowing, organic pattern inspired by islands and oceans.
The result.
Bottling the gin in wine bottles is a nod to the three creators wine-making background but also a decision made for sustainability - as they are dead-stock bottles.
Early concepts for the label took a more traditional wine-label shape, but to differentiate the gin on the shelf, the final label runs vertically front and back instead.
Early concepts for the label took a more traditional wine-label shape, but to differentiate the gin on the shelf, the final label runs vertically front and back instead.
